CoursesDigital Publishing and the Information Business
intermediate
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Digital Publishing and the Information Business

Build a high-value information business — newsletters, research products, premium reports, podcasts, and media assets. Understand distribution, pricing, audience monetization, and the new media stacks.

2 modules · 8 lessons8 hoursBy FTH Trading
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Course Modules

Module 01

Information Product Architecture

4 lessons

Types of information businesses and their economics

1
Newsletter Models: Substack, Beehiiv, Self-Hosted
20m
quiz
2
Paid Research and Institutional Reports
18m
quiz
3
Podcast Monetization Beyond Sponsorships
15m
quiz
4
The Media Company Model: Revenue Diversification
22m
quiz
Module 02

Audience and Distribution

4 lessons

Building lasting reach across platforms

1
SEO for Information Businesses
20m
quiz
2
Social Distribution Playbook: X, LinkedIn, YouTube
22m
quiz
3
Newsletter Growth Engines: Referral and Viral Loops
18m
quiz
4
Licensing Content and B2B Information Sales
20m
quiz

Topics Covered

Creator Economy